Natoma Wealth
Role // Graphic Designer | Client // Natoma Wealth, Hightower Advisors, LLC | Designed in // Adobe Xd
Natoma Wealth is a financial advisory practice based out of Folsom, CA under the Hightower Advisors, LLC umbrella. A fresh and modern practice, Natoma needed a refreshed website to advertise their services that best utilized their pre-existing brand guidelines and properly communicated their UVP to potential new clients. Utilizing the same copy and content from their existing site, I was tasked with redesigning the organization and layout for better clarity, usability, and aesthetic appeal.
As a Graphic Designer at Hightower Advisors, I was the sole designer on the Natoma Wealth Advisors web redesign project. During a quick one-week sprint, the six-page website was redesigned using pre-existing brand guidelines, the existing website as a starting point, and Adobe Xd to craft a detail-oriented, usability-forward website.
Process
This redesign was done quickly — since the team was not updating content or copy, design and development were the only two stages. A general idea of what the team wanted to see and feel from the new site was provided, and I began creating prototype designs in Adobe Xd. Primarily, the focus was to refresh the site to feel more clean and visually pleasing, utilizing the brand’s existing brand guidelines and site elements coupled with new clean styling to create a cohesive look and feel. This was achieved through the use of their brand colors, creative use of their logo as a background element, and best practices regarding usability in the form of consistency, visual hierarchy, and navigability. After a round of revisions from the team, who decided to swap their existing blog for a social media overview/links page, and a round of compliance review, the site was ready to head into development, led by Hightower’s Content Marketing Specialist Jerry Hamedi.
Completed Product
At the end of the Natoma Wealth redesign project, we successfully put together a seven-page site that incorporated design best practices and creative branding elements that brought their site to life with an clean, fresh feel. The Natoma site is now live, and a video walkthrough is below.